business

We take part in your strategic plans as part of your team and sounding board. We finetune, challenge, expand and develop with you powerful, compelling plans with a renewed energy to win in the market. In this process we use own proven business methodologies and processes (know yourself – know your customers, business canvas, efficiency circle) as well as team awareness processes to dive deeper, be clearer and more effective - and ultimately thrive.  We will hands-on support on your go-to-market strategy and implementation with a clear strategic market mapping. If required, we present with you at your customers and/or manage distributors with you in an effective way.

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For existing portfolio, we will create with you a tailor-made approach in modern portfolio management and help you to apply our quantified prioritization model, segmenting it into: fix/exit, protect/regain, accelerate growth and invest for the future. From there we’ll draft a 1-3-year roadmap on how to value-up and/or accelerate the growth through portfolio management.  

For new products/services, we will assess and strengthen your 1-3-year pipeline based on our 3-circle model, identify driving value proposition hierarchy through ownable methodology, run workshops with you, your team and agencies (creative, research, others) and go as far as accelerated prototyping and consumer valuation. We also do trend-scouting and mystery shopping for you upon concise briefing.

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Based on our many years of ultimate team performance experience, we create your CCC power team: compatible, complimentary, competitive. Find the part of the puzzle that fits your unique landscape and leverages it. We at vidyalto use a powerful mindfulness methodology for organizational design, recruitment and team building, matching the prospect’s WHY with your business WHY. Fitting functional expertise, energy, archetype/personality, mindset, left brain strengths and right brain strengths, diversity, etc. are key aspects of our work. We also optimize your existing team increasing trust and reducing dysfunctionalities. Resetting, engaging, team building, feedback and sustainable performance.

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We run workshops with you and your team to sharpen brand DNA, brand purpose, brand belief, translate information into relevant and meaningful insights for your target consumers, reshape the functional and emotional benefits making them ownable and differentiated vs competitors and finetune other brand attributes as well as brand personality.  We use proven brand building tools (DNA model, target consumer profiling, limbic mapping)go through this process with you in an inspiring way that empowers you and your team. And we help you hands-on to execute in an effective way, using practical and actionable brand design tools research methodologies if required or/and managing on your behalf briefs and agency for better results.

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In order to develop a compelling story, we need to understand the needs and barriers of our customers or users in the order of the importance to them. We translate these into value propositions, rank them in a workshop either by experience of the cross-functional participants or by science with a partner tracking company and our ownable score-card based methodology. Based on the gained insights, we define, rank and quantify the key attributes and develop strong selling story. Upon request, we secure consistent implementation across all touchpoints and manage media plans and partner agencies.

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Our only reason to be at vidyalto is to create mindful, tangible, sustainable value to you, to your business and to your people. Speak to us about what moves you and where you might need a helping hand. From legal to political, financial, economical, social. From selling to buying (M&A) to succession planning. If we are not the experts in that particular field, we’ll get you the right contacts within our mindful expert network. We find solutions for you,

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