about

Great growth, awards, failures, being celebrated and being retrenched were integral part of my over 30 years of trans-cultural experience across various geographies and channels. Let me help you avoid mistakes that I have made in the past and cease opportunities as one team.

In-depth expertise in Retail, Consumer Products, OTC/Medical Food, FMCG.
Building high-performance businesses, successful markets and thriving organizations.

Expertise, Energy, Engagement.

Your success is our pride.

Our name and purpose

vidyalto

What is our purpose?

elevating businesses and individuals

What do we do?

mindful business consulting

Happy to have a talk and assess how I can support you

contact us

Who am I?

miguel serrano

what people say about me..

Lluis Martinez-Ribes, ESADE UNIVERSITY

Professor

I still remember the first time I met Miguel. He was seating in the first row at ESADE business school when I was running a workshop on Retail Innovation for top managers via Saint Gallen University. It was mid-September 2011 in Barcelona. ...

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Robert C. Sulser, SULSER WERBUNG

Copywriter & Owner

I was able to get to know and appreciate Miguel Serrano in various aspects of his work. His excellent reputation as a creative inspirer and excellent communicator - both at Ricola and at Nestlé - is well founded. He is highly respected ...

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Johanne Cantin, TRANSPORTS PUBLIC FRIBOURGEOIS (TFP)

Business Development Manager

Miguel is a true visionary leader. Our collaboration began when he was Business Executive Manager of the Culinary Unit at Nestlé. Miguel knows how to grasp the best opportunities and makes the right decisions taking into account ...

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Jerome Fontaine, FOURNAISE

CEO & Marketing Performance Chief

Miguel belongs to this rare breed of Senior Marketers who are 100% driven by Effectiveness, ROI & Accountability, with the sole objective of delivering real business results, for growth acceleration. He is both highly strategic and tactical ...

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Hoi Kwan Navy Lam, HEIQ

Group Chief Marketing Officer

I always look up to Miguel for his leadership and communication skills. I met Miguel in 2015 during a visit to the Nestle headquarters and he has since become a very good mentor and friend who helped me realize my potential and inspired me to ...

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Laura Albers, NESTLE

Food Safety Quality Specialist

I had the chance to work with Miguel in my role as project manager for wet culinary products in the Thomy Application Group and I was impressed by his passion for Innovation and the way he lead us to his vision of a more sustainable and ...

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Johanne Cantin, TRANSPORTS PUBLIC FRIBOURGEOIS (TFP)

Business Development Manager

Miguel is a true visionary leader. Our collaboration began when he was Business Executive Manager of the Culinary Unit at Nestlé. Miguel knows how to grasp the best opportunities and makes the right decisions taking into account ...

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Haguith Peretz, NESTLE R&D

Global Plant-based Category Leader

It was a pleasure working with you Miguel, dedicated to what you do and with a lot of passion, motivate others and drive for purpose. You care about people, people being at their best in every interaction every day is what matters for you...

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Max Dreussi

ORIOR / Fredag AG

Miguel is simply a great person! His charisma and convincing inspiration are important pillars of this natural leadership. He is continuously searching for innovative opportunities as well as relevant growth pattern. Great guy!

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